Ensure Your Ads Are Optimized & Performing At Their 100%

Take the guesswork out of running paid social ad campaigns with tried & tested strategies, validated funnels, and creative that actually converts.

Data-Driven Ad Management

Lamplighter approaches ads the same way as we approach social marketing: with a holistic, “whole, healthy marketing” strategy. We understand that awesome media buying skills are only the key that turns the ignition – while your brand’s engine is made up of great products, an emotional brand story, strategic sales pages, persuasive copy, and scroll-stopping creative.

My team and I use data and audience research to determine the best strategy for your goals, then follow that research up with a 4-phase ad testing process we call Rapid Fire Testing. Our complete ad management packages take away the guesswork of figuring out your ROI and ROAS, and allows your business to scale quickly by providing your team with solid KPIs and forecasting.

Target your ideal audience with an ad funnel that’s been optimized for conversions, and finally learn exactly how many dollars you need to put into advertising every month in order to reach your sales goals.

Service Offerings

We offer services for the following social media platforms:

Facebook      Instagram     Pinterest

Email list building
Brand awareness and new product campaigns
eCommerce & online sales
Retargeting stacks
Event ticket sales
Local foot traffic

We make working with us super simple:

Book a free, no-pressure Discovery Call with me and tell me all your woes.

On our call, I’ll help you choose the best package for your budget and goals

You’ll sign our Service Agreement & make the 1st payment, and we’ll get started immediately!

Why choose Lamplighter?

Essential components included

Extensive ad testing is included in my monthly fees, along with all essential components of ad management like strategy, copywriting, and creative development.

Data-driven + Storytelling focus

Our strategies are based on extensive research and data. We meld this research with original and persuasive storytelling, which results in higher converting copy and ads.


Communicate directly with your ads team, not just an account manager. We also don’t piece-meal tasks to overseas subs or interns, my strategists and I handle all facets of your account.


You’ll have access to your accounts and data 24/7. Not only do we require clients to have access to their Ad Manager, you’ll have access to your Media Library and progress boards at all times.

Funnel validation

For ads clients, I begin every single new relationship by dialing in your top-performing audiences, then taking your ads through a Rapid Fire Testing process to validate funnels BEFORE we build them out.

We have zombie cats

They’re cute. They could kill you. What more could you want?

Read more about what sets us apart on our About Us page.

“Our social media presence was almost non-existent before Lamplighter Marketing took over our Facebook page, and we weren’t sure if ads were actually going to work for us. Rachel breathed new life into our social media and was able to grow our page where growth had been stagnant before. We also got great KPIs and results from our ad campaigns. Really happy with Rachel’s work ethic and work quality. I would readily hire Lamplighter again.”

Larry Gerstein, Championship Catering

“Lamplighter was a joy to work with! Rachel is knowledgeable & listens to your unique business concerns. Lamplighter has helped the Missouri Craft Distillers’ Guild better utilize marketing tools and online platforms. We can’t thank her enough for sharing her expertise with us and helping many craft distilleries improve their marketing & public presentation!”

Sarah Miller, Missouri Craft Distillers Guild

“Thank you, Rachel, for working with us as we opened our Mellow Mushroom! Your role with our opening and social media played a huge part in our success! I highly recommend Rachel for your social media needs!”

Tammi Hilton, Mellow Mushroom

“I recently hired Rachel to run ecommerce Facebook ads. She was very detail oriented and helped keep me organized with the tasks I needed to do. I could tell she had a vested interest in my project and I wasn’t just another client on her to-do list. She took time to research my target audience as well as my competitors.
I hired Rachel for her analytical skills so she could help me analyze the data but she also ended up helping me to find clarity with the products I needed to sell and how to display them on the site. Our ads had a higher than normal conversion rate so I would say this was a successful campaign. I enjoyed working with Rachel and Lamplighter marketing.”

Amanda Smith, Inspired With Amanda

“Rachel has done a fantastic job helping me on my client accounts. She is an intuitive marketer and always delivers high-quality work on time. She is great at communicating with me and quickly understood my needs and how she could bring the most value.”

Debbie Ward, Silver Tablet Marketing

“Rachel put together an amazing social media strategy for our business that was very thorough and full of examples to get started quickly. She followed up throughout the process with updates and walked us through the final report to ensure we were confident with the approach. We will definitely be recommending her services to others and will be engaging her and her team again in the future!”

Dan Gracey, Never Gravity

What We Do

My team and I help eCommerce, product-based, hospitality, and food & beverage brands attract their ideal customers and scale their revenue with social media marketing and Done-In-A-Day strategic planning services.